Onuava | Fertility & Family Building Benefits

From quiet to loud: Interview with Dr Julia Reichert, founder and CEO of ONUAVA – the fertility and family building benefits partner in Germany, Austria and Switzerland

23. June 2025

In the podcast ‘Leise zu Laut’ (Quiet to Loud), Dr Julia Reichert, founder of Onuava, talks about setting up her start-up, the importance of HR benefits related to reproductive health and her personal motivation. She explains why fertility benefits are more than just a niche topic, how visibility became a means to an end – and how family and entrepreneurship can be combined. The podcast also covers purpose-driven leadership, female role models, and the path from strategy consulting to impact entrepreneur.

Fertility treatment – How a start-up is taking the topic out of the taboo zone.

23. June 2025

In the FDP podcast ‘Zwischenruf NRW’, Dr Julia Reichert, founder of Onuava, talks about the importance of fertility & family building benefits, the challenges of fertility treatments and the advantages for companies. She explains how Onuava supports employees and promotes modern reproductive medicine.

Because having children should not be a question of luck

28. August 2024

Julia Reichert is 30 years old when she receives the far-reaching diagnosis: Infertility. So begins the detailed article about Onuava in the Rhein-Neckar-Zeitung, which runs to over half a page.

Personalmagazine: 10 HR tech start-ups you should know.

7. August 2024

With the topic of “Fertility and Family Building Benefits”, Onuava brings a very important topic for families, but one that has been taboo in companies, onto the benefits agenda.

FOUND Start-up-Magazine Heidelberg

7. August 2024

Infertility affects many people worldwide and often remains a taboo subject, even though it is emotionally very stressful. This is precisely where Onuava comes in, helping companies to support their employees on the path to their dream child through fertility and family-building benefits.

How Onuava Is Reshaping Employee Benefits for Increased Inclusion

12. June 2024

Former BCG principal & founder of Onuava, Dr. Julia Reichert, is revolutionizing workplace support for fertility, family building, and menopause. With Onuava, you are both addressing the taboo topic of infertility and motivating employers in the region of Germany, Austria, and Switzerland to better support their employees during this life stage.

Queb Blog: What Employers Need to Know About Fertility & Family Building Benefits.

12. June 2024

Dr Julia Reichert, co-founder and CEO of ONUAVA, was a guest at Queb Bundesverband. ONUAVA brings the topic of fertility & family building benefits from the USA to the DACH region. In the interview, Julia shares her personal motivation behind the founding of ONUAVA, an end-to-end benefits platform that ranges from social freezing to adoption support and more. The aim is to make it possible to fulfil the desire to have children regardless of financial means.

IHK Magazin: Onuava fruitful employer marketing

28. May 2024

Onuava is committed to ensuring that employers support their employees’ fertility journeys. This involves modern benefits that focus on fertility and family planning.

Heidelberg: Breaking down a taboo topic with courage: Onuava in the Spillover Podcast

17. January 2024

Dr Julia Reichert and Katharina Jung were guests on the City of Heidelberg’s SPILLOVER-podcast.

Last year, the Heidelberg Start-up Award was announced for the first time. The company Onuava, founded by Dr Julia Reichert and Katharina Jung, won the prize in the “Courage” category.

Courage characterises them because they are tackling an absolutely taboo subject – “infertility” – that hardly anyone else talks about openly. With their start-up, they want to support companies and their employees on their individual path to their dream child. To this end, they offer
They offer employers in German-speaking countries services for employee benefits on this topic.

SAATKORN: ONUAVA CEO Dr Julia Reichert in the SAATKORN Podcast

16. January 2024

In this SAATKORN podcast episode, ONUAVA co-founder and CEO Dr Julia Reichert is our guest. We talk about Fertility & Family Building Benefits.
The topic has long been relevant in the USA and the UK, with the big tech companies all offering fertility and family building counselling services.
In the DACH region, the topic is not yet so widespread. However, it has a huge emotional and financial impact on the people affected if their desire to have children is not fulfilled.

At Peach with Money: “The desire to have children costs money and companies can retain staff if they make this privilege more accessible!” Dr Julia Reichert makes family planning a top priority

8. January 2024

1 in 6 people in Germany are affected by an unfulfilled desire to have children. The treatments are so expensive that they have so far only been available to a privileged minority. Dr Julia Reichert, co-founder of Onuava, has set out to change this. With Onuava, she has set out to bring fertility and family building benefits to German companies. From serious counselling and support for employees during the difficult phase of fertility treatment to financial support from employers.

Zeit Online: Fertility Benefits: Baby on company expenses

17. December 2023

The pharmaceutical company Merck is the first DAX-listed company in Germany to cover the costs of fertility treatments. Julia Reichert is convinced that many companies will follow suit and has already prepared for this with her own start-up. In July, she launched the Onuava platform, a service provider that can handle fertility benefits anonymously.

Press

Onuava in the press

Onuava in the press

Selected articles and podcasts

From quiet to loud: Interview with Dr Julia Reichert, founder and CEO of ONUAVA – the fertility and family building benefits partner in Germany, Austria and Switzerland

Fertility treatment – How a start-up is taking the topic out of the taboo zone.

Because having children should not be a question of luck

Personalmagazine: 10 HR tech start-ups you should know.

FOUND Start-up-Magazine Heidelberg

How Onuava Is Reshaping Employee Benefits for Increased Inclusion

Queb Blog: What Employers Need to Know About Fertility & Family Building Benefits.

IHK Magazin: Onuava fruitful employer marketing

Heidelberg: Breaking down a taboo topic with courage: Onuava in the Spillover Podcast

SAATKORN: ONUAVA CEO Dr Julia Reichert in the SAATKORN Podcast

At Peach with Money: “The desire to have children costs money and companies can retain staff if they make this privilege more accessible!” Dr Julia Reichert makes family planning a top priority

Zeit Online: Fertility Benefits: Baby on company expenses

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